View Schwinn Fitness Details
Schwinn Fitness Logo
Format : Adobe Illustrator (.ai)
Author : Mags
Downloaded : 64 times
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Link : www.schwinnbike.com
Description :
On September 11, 2001, Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners. In 2004 Pacific Cycle was, in turn, acquired by Dorel Industries.
Pacific and Dorel produced a series of low-cost bicycles built in Taiwan and the People's Republic of China, which were badged with the Schwinn nameplate and sold in large retail stores such as Wal-Mart, Target, and Costco. A second line of higher-level Schwinn-branded bicycles was also introduced for specialty bicycle shop retailers.
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