View Piggly Wiggly Details
Piggly Wiggly Logo
Format : Adobe Illustrator (.ai)
Author : Roderick
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Link : www.pigglywiggly.com
Description :
Piggly Wiggly is a supermarket chain operating in the Midwestern and Southern regions of the United States, run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. The current company headquarters is in Keene, New Hampshire.
Piggly Wiggly was founded in 1916, in Memphis, Tennessee, by the American entrepreneur Clarence Saunders. It was the first true self-service grocery store, a concept patented by Saunders in 1917, although the Gerrard brothers (the founders of the Alpha Beta grocery market chain) were already using the concept in their stores in Pomona, California, prior to 1915. Because customers could choose their products directly, packaging and brand recognition became very important. Other grocers soon adopted the self-service format.
At its peak, the company was operating 2,660 stores and posting sales of $180 million a year. In the 1920s, however, the company was taken over and its stores subsequently were divested and sold to various other regional grocery companies. Presently, more than 600 independently owned Piggly Wiggly stores operate in 17 states from Wisconsin to Florida, primarily in smaller cities and towns throughout the region.
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