View Pall Mall color Details
Pall Mall color Logo
Format : Adobe Illustrator (.ai)
Author : Minnich
Downloaded : 64 times
Viewed : 697 times
Link : www.pallmallusa.com
Description :
Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette. Its name is taken from a 17th century game in which a player attempts to drive a wooden ball with a mallet down an alley and through a raised ring using as few strokes as possible; derived from Latin palla and malleus, or "ball" and "hammer", respectively. Pall Mall is also the name of a very upscale street in the West End of London.
In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as the "king-size" (now the standard size for cigarettes at 85mm), a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.
Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America. The gambles in design had paid off and so the company introduced "longs", or 100mm cigarettes (again creating a standard, this time for long cigarettes). It would later be dethroned in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should."
By clicking the download button, you're agree to the terms stated beside »
Are you the owner of this logo? Please read the DMCA Notice for further information
