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Link : www.yellgroup.com/english/aboutyell-yelluk-yellukhistory
Description :
A particular Yellow Pages is a print directory which provides an alphabetical listing of businesses within a specific geographical area, which are segregated under headings for similar types of businesses. Traditionally these directories have been published by the local phone company, but due to the highly profitable nature of the business there are numerous independent directory publishers. Some YP publishers focus on a particular demographic.
Yellow Pages directories are usually published annually, and distributed for free to all residences and businesses within a given coverage area. The majority of listings are plain and in small black text, usually in the Bell Gothic or Bell Centennial typefaces. The YP publishers generate profit by selling advertising space or listings under each heading. Advertising may be sold by a direct sales force or by approved agencies. Available advertising space varies among publishers and ranges from bold names up to four color twin page ads. Advertising rates typically increase every year regardless of distribution or usage fluctuations.
In the United States, the predominant yellow pages are the Dex One Corporation's DEX, the AT&T Real Yellow Pages, Yellowbook, and the Verizon Superpages.
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