View Orangina Details
Orangina Logo
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Author : Gregory
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Link : www.orangina.com
Description :
rangina is a carbonated citrus beverage made from orange, lemon, and mandarin juice. The concept of Orangina originated at a trade fair in France and was first marketed in Algeria by the French Algerian Léon Beton. Since November 2009, Orangina has been owned by Suntory.
Orangina started life as Naranjina, presented at the 1936 Marseille Trade Fair by its Spanish inventor, chemist Dr. Trigo,from Valencia, who invented it in 1933, and called later "TriNaranjus" (now, TriNa) for Spanish market. Léon Beton bought the concept and produced it in colonial Algeria, moving production to France in 1962 after Algeria won its independence.
The company created by Beton joined the Pernod Ricard group in 1984. In 2000 the Orangina brand was acquired by Cadbury Schweppes along with Pernod Ricard's other soda businesses, after an attempt to sell to Coca Cola was blocked on competition grounds. In 2006 Cadbury plc decided to concentrate on the chocolate business and sought buyers for its soda business. As number three soda producer globally, neither of the bigger two (Coca Cola or Pepsico) could buy it, so eventually the company was split up to sell.
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