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MSNBC Logo
Format : Adobe Illustrator (.ai)
Author : Parker
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Link : www.msnbc.msn.com
Description :
MSNBC was established by NBC executive Tom Rogers. Rogers was instrumental in developing the strategic partnership with Microsoft, which invested $220 million for a 50% share of the cable channel. MSNBC and Microsoft would share the cost of a $200 million newsroom in Secaucus, New Jersey, for msnbc.com. NBC supplied the space with an 18-month-old America's Talking network
MSNBC was launched on July 15, 1996. The first show, which was anchored by Jodi Applegate, broadcast a lineup of news, interviews, and opinions. During the day, rolling news coverage continued with The Contributors, a show that featured Ann Coulter and Laura Ingraham, as well as interactive programming coordinated by Applegate, John Gibson, and John Seigenthaler
Stories were generally longer and more detailed than the stories running on CNN at the time. NBC also highlighted their broadcast connections by airing stories direct from the NBC network affiliates, along with breaking news coverage from the same sources
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