View Lucky Strike Details
Lucky Strike Logo
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Link : www.cigarettespedia.com/index.php/BrandLucky_Strike
Description :
The Lucky Strike brand was first introduced in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company (ATC), and Lucky Strike would later prove to be its answer to R. J. Reynolds' Camel.
In 1917, the brand started using the slogan "It's Toasted" to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, a process touted as making the cigarette's taste more desirable.
Advertising photo for Lucky Strike by Nickolas Muray, 1936.
In the late 1920s, the brand was sold as a route to thinness for women. One typical ad said, "Reach for a Lucky instead of a sweet." Sales of Lucky Strikes increased by more than 300 percent during the first year of the advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike the leading brand nationwide
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