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Chanel S.A. is a Parisian fashion house founded by the late couturier Gabrielle "Coco" Chanel, recognized as one of the most established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).
According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the great-grandsons of the early Chanel partner Pierre Wertheimer.
Coco Chanel established her reputation as a meticulous fashion couturier. Following the fashion trends of the 1920s, Chanel produced beaded dresses. The suit in two or three pieces created in 1920 remains a modern fashion look. The suit was advocated as the "new uniform for afternoon and evening as far back as 1915." 1921 saw the introduction of her first perfume Chanel No. 5. Earnest Beaux created the fragrance for Coco and she named it after her lucky number 5.
The fragrance was a success. The signature scent was a result of her belief in superstitions. She was scheduled to show her collection on the fifth day of the fifth month. Coco informed Harper's Bazaar, "simplicity is the keynote of all true elegance", in 1923.
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